
Automotive
The automotive marketing software market is expected to register a CAGR of 7.2% during 2023-2031. Omnichannel marketing approaches and virtual and augmented reality for enhanced customer experiences are likely to remain key trends in the market.
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The adoption of Automotive Marketing Software is growing globally as more automotive companies embrace how it can help gain more transparency in customer engagement and build their marketing efforts in a more organized manner.
The larger markets of North America and Europe are adopting automotive marketing software at a much higher rate, while the Asia-Pacific region is expected to grow at a higher pace.
The adoption of automotive marketing software is not uniform and depends on several factors. Among the key factors, the company size is the most critical as small-scale industry players are still in the initial stages of adoption, while the largest automakers and their chain of dealerships have already adopted the technologies. The market is expected to grow further as more companies realize the need for more data-driven, personalized marketing strategies in the automotive industry.
Major Companies operating in the Automotive Market are:
• Friendemic
• FullThrottle
• Dealer.com
• Cox Automotive
• Yonyou
• CDK Global
• PureCars
• SpinCar
• Reynolds and Reynolds
• AutoLoop
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This release was published on openPR.