Crypto.com Launches Sports Prediction Market in US, Starting With Super Bowl

Crypto.com rolled out a sports prediction market in the US on Monday, amid a wave of betting on real events among digital asset holders.

The offering will serve a growing number of crypto traders looking to bet on the outcomes of real-world events, leveraging Crypto.com’s popularity among sports fans in the US, Matt David, a company spokesperson, said. Declutter.

“Sports have been an important part of our brand, from F1 to UFC to the Crypto.com Arena, and this is a great opportunity to engage those sports fans with the Crypto.com app,” said David.

Crypto.com’s sports platform kicks off with the Super Bowl, advertised as “The Big Game” on the site, with users able to bet on one of the NFL teams still in the hunt for the season-ending playoffs.

U.S.-based customers of Crypto.com can bet on sporting events using any digital asset supported by the trading platform, including the exchange’s own Cronos token, he added.

The debut of the sports betting offering coincides with the launch of Crypto.com American trust companywhich provides custody services to clients in the US and Canada.

Prediction markets are rising

Digital asset holders have increasingly flocked to prediction markets such as Polymarket and Kalshi in recent months to bet on real-world events, especially after the US election fueled speculative interest among traders.

US-based trading platform Kalshi recorded $132 million in betting volume on the US presidential election alone and saw a big boost in deposits afterwards. Launch support for USDC last month.

Meanwhile, Polymarket, which is not available to traders in the US, registered one record $3.6 billion in trading volume related to the 2024 US elections.

But sports betting is not particularly popular on Kalshi or other trading platforms in the US that accept crypto. This gives Crypto.com the opportunity to serve crypto holders who like to gamble on sports.

Sports betting in the US is a huge and growing market. In 2024, sports betting revenue in the United States reached $14.30 billion, compared to $0.48 billion in 2018, according to Statistical facts published in May.

Crypto.com has gained traction among American sports fans thanks to its heavy investment in sports partnerships in the United States. The company reportedly paid $700 million in 2021 to secure naming rights to the NBA Lakers’ home arena in Los Angeles.

And more broadly, the exchange has led most of its competitors in obtaining sports-related sponsorship. The trading platform, alongside the now closed FTX, accounted for 35.9% of all athletics sponsorships signed between 2021 and 2024, CoinGecko facts shows.

Edited by Andrew Hayward