Leading Growth Driver in the Nutrition Technology Platforms Market
“What Are the Market Size and Growth Forecast for the Nutrition Technology Platforms Market?
Over the last few years, the market sizing of nutrition technology platforms has witnessed a significant increase. The market that was valued at $14.5 billion in 2024 is projected to reach $17.21 billion in 2025, showing a compound annual growth rate (CAGR) of 18.7%. Factors contributing to this growth during the historic period include a growing number of health-aware customers, the rise of digitalization, an increase in smartphone users, the rise in consumer income, as well as an increasing prominence of social media.
The market for nutrition technology platforms is projected to undergo swift expansion in the coming years. The market size is anticipated to reach $33.76 billion by 2029, displaying a compound annual growth rate (CAGR) of 18.3%. The surge during the forecast period may be linked to the increased acceptance of telehealth services, ongoing improvements in nutrigenomics, more widespread use of blockchain for food visibility, growing demand for AI-based meal preparation, and an increased incidence of chronic conditions. Key future trends would encompass technological advancement, personalized nutrition strategies, wearable tech integration, machine learning application, and incorporation of augmented reality.
What Is Contributing to the Growth of the Nutrition Technology Platforms Market?
The surge in lifestyle-associated illnesses is forecasted to propel the expansion of the nutrition technology platform market. Such illnesses are primarily influenced by daily habits and choices like diet, physical activity, and smoking. Elements like sedentary lifestyles, substandard eating habits, elevated stress, and an overconsumption of processed foods contribute to these diseases. Nutrition technology platforms play a crucial role in managing these diseases by offering personalized, data-informed dietary advice and tools for tracking, enabling individuals to make better health decisions and monitor the progress of disease prevention and treatment. For example, a report issued by the American College of Cardiology, a non-profit medical association based in the US, in August 2022 indicated that in the US, cardiovascular risk factors are anticipated to drastically increase between 2025 and 2060. Diabetes is predicted to rise by 39.3% affecting 55 million people, trailed by dyslipidemia (27.6% affecting 126 million), hypertension (25.1% affecting 162 million), and obesity (18.3% affecting 126 million). As a result, the escalating trend of lifestyle-related diseases is stimulating the growth of the nutrition technology platform market.
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Which Key Market Leaders Are Driving Nutrition Technology Platforms Industry Growth?
Major companies operating in the nutrition technology platforms market are Nestlé Health Science, Viome, Zipongo, Lumen, Precision Nutrition, Lifesum, PlateJoy, InsideTracker, Heali AI, MyFitnessPal, FatSecret, Wellory, Cronometer, EatLove, Nutritics, BetterMeal AI, Foodvisor, Nutrino, SmartPlate, Nutrisoft, Nutritionix, Nutrium
What Are the Emerging Trends in the Nutrition Technology Platforms Industry?
Leading businesses in the nutritional technology sector are working on cutting-edge products like online platforms that promote overall wellbeing via data analysis and easy-to-use interfaces. A web platform is an internet-based structure that allows users to utilize and interact with a variety of online services, tools, and resources. For instance, Nestle Health Science, a nutrition firm based in Switzerland, rolled out GLP-1 Nutrition in June 2024. This new web platform aims to offer extensive nutritional aid for people undergoing weight management, particularly those on GLP-1 drugs. The GLP-1 Nutrition platform, crafted for the American market, provides comprehensive and tailored care through specially made products from top brands like Garden of Life, Nature’s Bounty, and Boost. The platform includes expert advice from weight loss medical professionals, personalized dietary coaching, and a supportive community platform. It handles main areas relating to muscle sustainability, digestive health, micronutrient consumption, hydration, skin and hair wellness, and weight regain prevention, addressing the fundamental aspects of weight management for individuals on GLP-1 medicines.
What Are the Main Segments in the Nutrition Technology Platforms Market?
The nutrition technology platformsmarket covered in this report is segmented –
1) By Product Type: Active Measurement, Standard Measurement
2) By Application: Standard Supplements, Disease-Based
3) By End-User: Direct-To-consumer, Wellness And fitness centers, Hospitals And Clinics, Institutions
Subsegments:
1) By Active Measurement: Wearable Devices, Smartphone-Based Tracking, Real-Time Nutritional Feedback Systems
2) By Standard Measurement: Manual Input Tracking, Traditional Food Journals, Standard Nutritional Calculators
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Which Geographic Area Leads the Nutrition Technology Platforms Market?
North America was the largest region in the nutrition technology platforms market in 2024. The regions covered in the nutrition technology platforms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Nutrition Technology Platforms Global Market Report?
– Market Size Analysis: Analyze the Nutrition Technology Platforms Market size by key regions, countries, product types, and applications.
– Market Segmentation Analysis: Identify various subsegments within the Nutrition Technology Platforms Market for effective categorization.
– Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
– Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
– Market Contribution: Evaluate contributions of different segments to the overall Nutrition Technology Platforms Market growth.
– Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
– Industry Challenges: Analyze challenges and risks affecting the Nutrition Technology Platforms Market.
– Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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