Russia’s largest search website Yandex has updated its advertising policy, banning advertisements for crypto exchanges, smart contracts, mining operations and ICOs.
Russia’s most prominent search site, Yandex has updated its advertising policy to ban advertisements related to crypto services in Russia.
The new policywith immediate effect, is part of a broader effort to bring the platform’s operations in line with the country’s crypto regulations, after Russian President Vladimir Putin signed a law enforcing strict bans on advertising crypto and services that are built around his platform. usage.
According to a statement from Yandex, the ban specifically bans advertisements for crypto exchanges, blockchain services, smart contracts, crypto mining and initial coin offerings, as well as any advertisements that promote income from these activities. The policy also restricts advertising for services that monitor crypto wallets and transactions for money laundering activities.
However, Yandex clarified that certain related advertisements are still allowed, such as advertisements for physical equipment used in crypto mining and storage, educational articles, training materials, and events related to crypto, mining, and ICOs. Moreover, legal consultation on crypto topics is also permitted under the new rules.
For countries outside Russia, Yandex will continue to allow crypto advertisements, albeit with some restrictions. Advertisements in these regions must comply with all local legal requirements and Yandex advertising policies, which prohibit guarantees of quick earnings, promises of successful deals, references to success stories, and claims that crypto transactions are safe and risk-free.
Yandex’s tightening of advertising policies is in stark contrast to the approach of its US rival Google, which relaxed its requirements for crypto advertising earlier this year following the US Securities and Exchange Commission’s approval of exchange-traded Bitcoin (BTC) funds.
